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Richard Nelson, then twelve years old, was awoken early in the early 2000s and informed that he would be joining the family business. By the afternoon, he was working on a roof, becoming the third generation of roofers. Richard spent his summers working on construction sites, initially hoisting bundles before becoming an installer. Richard made the decision to apply for a sales position at a larger roofing company in his mid-20s. He realized the inefficiencies then, the time and money it was costing homeowners and contractors, and that something had to change. In 2016, he quit his job, formed a partnership with CTO Kevin Redman, and launched Roofr with the goal of developing the most reputable roofing platform in the world. Roofr admission to Y Combinator in 2017 brought the company into the spotlight of the tech industry.