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Machinegun has set out to change how film production teams collaborate on set. Machinegun was created for film producers who share their enthusiasm for excellence and efficiency. For the majority of them, working in film creation is about something other than producing content about working a set is really top notch. When Luke, the founder of their company, began working as a second assistant director on film productions in 2012, there were no tools for distributing schedules and updates to the teams working on the production. Additionally, sending Excel and PDF files through extensive email chains was ineffective. They were strongly motivated to create something novel. They did as well. From student shorts to high-budget features, excellence-focused film productions worldwide use them today. Although they have been on this journey for a number of years, they are still in the early stages in many ways.