Kjus Discount Codes May 2025 - 50% OFF

Where does their passion and dedication to their work come from? The answer is simple: it's their DNA. Sports, mountains and a constant desire for perfection are part of who they are. The first Kjus collection was launched in 2000 by Lasse it and Didi Serena, an Olympic skiing champion from Norway and an entrepreneur from Switzerland. At a golf tournament, the two chatted about the principles of professional golf apparel -- freedom of movement and comfort -- and lamented the lack of ski apparel, which was developed out of the same ideals. So, they made it their mission to fill that void. Together, they leveraged their first-hand knowledge of smart sportswear requirements and developed revolutionary patented technology for use in all of their Kjus apparel lines.