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After working in their family's auto parts business for 15 years, they were suddenly confronted with one of their biggest challenges in 1997. Automotive cores were experiencing a rapid decline in market share for their company. Their business and the industry had declined as a result of improved rebuilding practices, Chinese knockoffs, and the disappearance of the majority of old line rebuilders. They were aware that something had to change because they had a young family to support. They met with their dad in May of that year to talk about leaving and starting a new business called Goldfarb Inc. Goldfarb Inc began in the back of their Ford Taurus station wagon from 1997. They came across the website of the Association of Diesel Specialists (ADS) while looking for different car brands to sell and recognized two of its members. They knew that these two men only worked in the diesel parts industry because they had been customers of theirs.