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Their founders, Rob and Geoff, grew up in Hebden Bridge in West Yorkshire in the 1970s, when they were hotbeds of alternative, hippie and punk cultures that inspired and shaped their radical political thought and society. Lifelong interest with environmental justice. Rob and Jeff naturally unite against the capitalist model and look for a fairer way of doing things. In addition, Friendly Soap's amazing Penin environment gave them an instinct to connect with nature. Not surprisingly, like many Herbden residents, these two friends found work in the now legendary Suma Whole Food Cooperative. In addition to a bunch of useful business skills, in Summa, Rob and Jeff also learned a little: in a successful business with a higher morality than profit, you can really operate. Friendly Soap is more inspirational, conscious, and prepared than ever before. They decided in 2008 that it was time to do their own thing.