Cherish the Label Promo Codes June 2025 - 60% OFF

The idea for Cherish the Label, which Darya Kosilova started, came from working as a model in the fashion industry for more than a decade. They witnessed the alarming and wasteful effects of seasonal fast fashion on the environment and consumer habits while working for numerous global e-commerce brands. It became abundantly clear to them that they needed to apply their expertise to reorienting their position in the industry. Fashion is cyclical; trends come and go (and then come back again), but the clothes they make for them will stay, most of which will end up in their oceans and landfills. Cherish the Label guiding principle is individual initiative. It matters what you do on an individual level. By incorporating vintage and second-hand items into their lives, they can offset their purchases and become more conscious consumers. Additionally, they value authenticity. Why is everything the same for everyone else? Each Cherish item is hand-sourced for its distinctive design and high quality.