Aquascutum Discount Code May 2025 - 40% OFF

Created by John Emary, started in 1851 at Mayfair's tailor Aquascutum. From the very beginning, exquisite craftsmanship and innovation have always been the spirit of the brand. The same was true after two years of opening; Emari saw the opportunity of a more refined raincoat, invented the first waterproof wool, and applied for a patent. This unique design inspired the brand's name, translated from Latin as the “water shield” and the first company to offer innovative tarps to the British army during the Crimean War. Aquascutum's continued success led to the migration of the flagship store to 100 Regent Street in 1895. Six years later, clothing technology once again made a breakthrough, and Aqua Five was hailed as “the greatest technological advancement in the rain gear field”. This process involves impregnating each fiber of the fabric to obtain a waterproof and wrinkle-resistant garment.